We are a design studio specialized in building the visual image of new brands and changing existing ones.

MORGEN is a Polish-German design studio specializing in creating branding and visual communication design projects for B2B and B2C clients. We build the visual identity of brands, companies and people on many levels – online and offline. We create the culture and environment of the brand – how it communicates, what is its meaning and what it evokes emotions.

The name MORGEN is deeply rooted in our vision. In German, this word balances on the border between what is present and what is unknown – the future. We identify with this word through our inner need to look and take a step further than others. We create visual solutions rooted in the present, thanks to which they are easily perceived by target groups, and at the same time surprising and going beyond the known design paths within a specific market. In this way, we achieve a new quality and ease of brand recognition.

We work with people who can trust us, putting their intuition and ego aside. Only in this way can the project be successful.

Services

Visual identity
Logo & Key Visual
Naming
Brand identity audit
Analytical and strategic workshops
Brand positioning
Visual strategy
Creative direction
Visual communication
Rebranding
Illustrations
Web & App design
Packaging design
Social Media designs
Wayfinding
Brand Manuals & Brand Guidelines
Supervision over implementation and production
Development services

Each brand, regardless of its scale and type, should be individual. We are always looking for a visual niche within the target market, and not forgetting functionality.

Process

01

Audit and analysis

We conduct a detailed briefing with the client and try to find the essence of the project. We analyze the existing brand image and its business environment. We present the results.

BRIEFING
BRAND IMAGE AUDIT
COMPETITION RESEARCH
MARKET AUDIT
DESIGN RESEARCH
DESIGN WORKSHOPS

02

Strategy and assumptions

We define the detailed assumptions of the brand and design. We create an image strategy, design verbal communication, “tone of voice”, brand architecture and its products / services.

BRAND POSITIONING
BRAND VISUAL STRATEGY
TONE OF VOICE
NAMING

03

Creative and design works

We design key identity elements – logo, key visual, typography, illustrations, graphics and photos. We design other elements of identity, e.g website.

CREATIVE DIRECTION
LOGO DESIGN
VISUAL IDENTITY
VISUAL COMMUNICATION
KEY VISUAL
ILLUSTRATIONS
CORPORATE IDENTITY
UI / UX DESIGN
WEBSITE AND APPLICATION DESIGN
USER BRAND EXPERIENCE
COPYWRITING & CORE MESSAGING
PACKAGING DESIGN
EDITORIAL AND PUBLICATIONS
SOCIAL MEDIA MATERIALS
CLOTHING DESIGN
WAYFIDING & SIGNAGE
VEHICLE BRANDING

04

Implementation and standardization

We prepare documentation and production files. We supervise production and implementation. We advise and support in the initial period of the project’s operation.

BRAND MANUAL & GUIDELINES
TONE OF VOICE GUIDELINES
PRINT AND PRODUCTION SUPERVISION
CREATING CONTENT
PROGRAMMING SERVICES
LAUNCH OF WEBSITES AND APPLICATIONS

We are not robots, so we start each cooperation with a conversation. We analyze, draw conclusions, and engage in the essence of the brand. Thanks to this, we know what is best for our clients.

Experience in industries:

Rail transport
Start-ups & innovations
Public transport
Architecture
Medicine
Construction
IT
E-commerce
Pulp and paper industry
Automotive
Gastronomy
Food
Law
Fashion
Sport

We have worked for:

DODGE Warszawa
Oaktree Capital Management
Inssel Technik
MFD Rail GmbH
PAKEXA AG
Paulina Lalak
Autonomy Now
VERS
Puławska 516
Orthopädische Gemeinschaftspraxis
FOLBB GmbH
Protens UG
Carlsberg Group
Unilever
Politechnika Lubelska
Hydrogreen
Panna Młoda
Technet
Trend Capsule
Authomotiv
Autofit
Smolna 13
Sareno
Danflex
BUD-RIM
THE113
Gold Development
The Forest
Feedback.in
Integralwise
Currents
Dutch Therapy
RTC Staubwolke
Swimmer
Elementz Zürich

References:

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Michał Wendeker / CEO Autotomy Now

[EN] Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Fabian Stadler / CEO MFD Rail GmbH

Let’s talk.

Cologne, Germany

+49 151 10559468

Warsaw, Poland

+48 534 704 384

General inquiries

kontakt@morgenstudio.de