We are a design studio specialized in building the visual image of new brands and changing existing ones.
MORGEN is a Polish-German design studio specializing in creating branding and visual communication design projects for B2B and B2C clients. We build the visual identity of brands, companies and people on many levels – online and offline. We create the culture and environment of the brand – how it communicates, what is its meaning and what it evokes emotions.
The name MORGEN is deeply rooted in our vision. In German, this word balances on between what is present and what is unknown – the future. We identify with this word through our inner need to look and take a step further than others. We create visual solutions rooted in the present, thanks to which they are easily perceived by target groups, and at the same time surprising and going beyond the known design paths within a specific market. In this way, we achieve a new quality and ease of brand recognition.
We work with people who can trust us, putting their intuition and ego aside. Only this way the project can be successful.
Logo & Key Visual
Brand identity audit
Analytical and strategic workshops
Web & App design
Social Media designs
Brand Manuals & Brand Guidelines
Supervision over implementation and production
Each brand, regardless of its scale and type, should be individual. We are always looking for a visual niche within the target market, and not forgetting functionality.
Audit and analysis
We conduct a detailed briefing with the client and try to find the essence of the project. We analyze the existing brand image and its business environment. We present the results.
BRAND IMAGE AUDIT
Strategy and assumptions
We define the detailed assumptions of the brand and design. We create an image strategy, design verbal communication, “tone of voice”, brand architecture and its products / services.
BRAND VISUAL STRATEGY
TONE OF VOICE
Creative and design works
We design key identity elements – logo, key visual, typography, illustrations, graphics and photos. We design other elements of identity, e.g website.
UI / UX DESIGN
WEBSITE AND APPLICATION DESIGN
USER BRAND EXPERIENCE
COPYWRITING & CORE MESSAGING
EDITORIAL AND PUBLICATIONS
SOCIAL MEDIA MATERIALS
WAYFIDING & SIGNAGE
Implementation and standardization
We prepare documentation and production files. We supervise production and implementation. We advise and support in the initial period of the project’s operation.
BRAND MANUAL & GUIDELINES
TONE OF VOICE GUIDELINES
PRINT AND PRODUCTION SUPERVISION
LAUNCH OF WEBSITES AND APPLICATIONS
We are not robots, so we start each cooperation with a conversation. We analyze, draw conclusions, and engage in the essence of the brand. Thanks to this, we know what is best for our clients.
Experience in industries:
Start-ups & innovations
Pulp and paper industry
We have worked for:
Oaktree Capital Management
MFD Rail GmbH
We had a very good collaboration in a for us difficult time, where we were in need of making a new brand image for an own standing company made of two industrial production units for folding boxboard. MORGEN have helped us a lot to develop our own identity and to start up our own homepage. Both measures were successful and our brand is already well recognized!
Daniel Wiktorin / Managing Director FOLBB GmbH
We have been cooperating with MORGEN studio for many years – from the very beginning, the rebranding of Puławska 516 was, from the creative side, in the hands of the design team. Starting with the logo, building visualization, advertising graphics for the facade, ending with small things such as business cards, we always maintain aesthetic consistency. I appreciate MORGEN for punctuality, precision, accuracy and very good communication. I can always rely on objective feedback and advice. I heartily recommend MORGEN’s creative services.
Anna Osowiecka / Marketing Manager Puławska 516
Cooperation with MORGEN team has taught me that branding is not only about beautiful aesthetics, but also the fulfillment of specific business goals. When creating my brand identity, all the presented graphic proposals were of the highest quality, and the entire stage of strategic work allowed me to feel that I am in good hands.
Paulina Lalak / Architect
MORGEN is the best design studio we have worked with – beautiful work effects, super-professional approach and effective communication. MORGEN has developed the branding of VERS and AutonomyNow from scratch, and to this day we hear good opinions about the effects of this cooperation.
Michał Wendeker / CEO Autonomy Now
We recommend MORGEN to everybody who is in need of brand design for it’s company. The entire process and team approach allowed us to look at the rail transport market from a different angle, thanks to which the final effect is unique and effective and at the same time consistent with the vision of our company. The bond established at the beginning of our cooperation allowed us to develop mutual trust and understanding, thanks to which we are constantly working on new exciting projects.
Fabian Stadler / CEO MFD Rail GmbH