We are a design studio specialized in building the visual image of new brands and changing existing ones.
MORGEN is a Polish-German design studio specializing in creating branding and visual communication design projects for B2B and B2C clients. We build the visual identity of brands, companies and people on many levels – online and offline. We create the culture and environment of the brand – how it communicates, what is its meaning and what it evokes emotions.
The name MORGEN is deeply rooted in our vision. In German, this word balances on between what is present and what is unknown – the future. We identify with this word through our inner need to look and take a step further than others. We create visual solutions rooted in the present, thanks to which they are easily perceived by target groups, and at the same time surprising and going beyond the known design paths within a specific market. In this way, we achieve a new quality and ease of brand recognition.
We work with people who can trust us, putting their intuition and ego aside. Only this way the project can be successful.
Services
Visual identity
Logo & Key Visual
Naming
Brand identity audit
Analytical and strategic workshops
Brand positioning
Visual strategy
Creative direction
Visual communication
Rebranding
Illustrations
Web & App design
Packaging design
Social Media designs
Wayfinding
Brand Manuals & Brand Guidelines
Supervision over implementation and production
Development services
Each brand, regardless of its scale and type, should be individual. We are always looking for a visual niche within the target market, and not forgetting functionality.
Process
01
Audit and analysis
We conduct a detailed briefing with the client and try to find the essence of the project. We analyze the existing brand image and its business environment. We present the results.
BRIEFING
BRAND IMAGE AUDIT
COMPETITION RESEARCH
MARKET AUDIT
DESIGN RESEARCH
DESIGN WORKSHOPS
02
Strategy and assumptions
We define the detailed assumptions of the brand and design. We create an image strategy, design verbal communication, “tone of voice”, brand architecture and its products / services.
BRAND POSITIONING
BRAND VISUAL STRATEGY
TONE OF VOICE
NAMING
03
Creative and design works
We design key identity elements – logo, key visual, typography, illustrations, graphics and photos. We design other elements of identity, e.g website.
CREATIVE DIRECTION
LOGO DESIGN
VISUAL IDENTITY
VISUAL COMMUNICATION
KEY VISUAL
ILLUSTRATIONS
CORPORATE IDENTITY
UI / UX DESIGN
WEBSITE AND APPLICATION DESIGN
USER BRAND EXPERIENCE
COPYWRITING & CORE MESSAGING
PACKAGING DESIGN
EDITORIAL AND PUBLICATIONS
SOCIAL MEDIA MATERIALS
CLOTHING DESIGN
WAYFIDING & SIGNAGE
VEHICLE BRANDING
04
Implementation and standardization
We prepare documentation and production files. We supervise production and implementation. We advise and support in the initial period of the project’s operation.
BRAND MANUAL & GUIDELINES
TONE OF VOICE GUIDELINES
PRINT AND PRODUCTION SUPERVISION
CREATING CONTENT
PROGRAMMING SERVICES
LAUNCH OF WEBSITES AND APPLICATIONS
